This lightweight hydrating toner has a watery, thin texture that allows me to apply it in multiple layers when my skin needs more hydration. I use it twice a day, morning and night after cleansing and before serums. It was very difficult for me to chose between the two lotions (white and pink) and I ended up buying both. I don't regret it because they compliment each other perfectly. I apply a few layers of the white one for hydration, and one layer of the pink one for moisture. The perfect combination for my skin. Main benefits: ❋ It plumps the skin and helps other actives penetrate better. ❋ Hydrates and make the skin softer. ❋ Protects the skin barrier and brightens the complexion. I have sensitive skin and I have no problems using this lotion. As a rule, I stay away from fragrance in my cosmetics. The scent is mild, pleasant and dissipates in seconds, so I don't mind it. I love the size of the bottle and the decent price of this high quality product. The pump works fine. I will continue to repurchase it because it offers good value for money.

Great purchase on discount. I have searched for body lotion but hard to find one that is suitable. This one is perfect for where I live (humid) as it’s not greasy, and actually brightened some hyperpigmentation on my legs. I’ve tried the High Moist version previously but threw that away because it was too heavy and greasy, this one is just nice. Probably HG status

I wanted to try this toner for long time and I'm happy that I finally did. I love the scent. I haven't tried sake but it smells like Calpol, the purple one, something between bubble gum and alcohol. The ingredients are great. It is very watery so it can become messy when using it but I like how it adds hydration without the sticky and heavy feeling. I mix little bit with ascorbic acid (from the ordinary in powder form) and I use it as a vitamin c serum and works great.

Great value for money and works perfectly to hydrate plump and prep the skin for the rest of my skincare routine. It is light and absorbs quickly without leaving any sticky feeling. I have to admit that I don’t like the smell but I love the instant moisturizing affect that it gives me when I apply this toner. I don’t’ think it is for sensitive skin.

Wanted to try Jbeauty product for so long and this is my first product! It is a watery, thin, slightly sake-scented toner but very hydrating! Great for my 7skin step! Sake is good for anti-aging that's why japanese women age like wine! Plus the bottle is huge I think it will last several months for me. This is now my 3rd fave hydrating product after my Cosrx snail mucin and tony moly mochi toner!

the package is just cuuute, i am not bothered by the smell i actually find it lovely and it disappears after few seconds. i love the pink one because of the moisturising effect but it can feel a little bit sticky if you put too much. but in general i love this product and i use it twice a day.

I am sucker for brightening, so I picked this version because I saw it contains arbutin and citric acid. Nice lotion with watery consistency, so it's more like a toner for layering. I apply it on damp skin in the morning and/or evening sometimes in multiple layers and then continue with my routine. It has fruity, bubblegum scent, not my favorite, but it fades away. Great quality and size for the price.

I had already been using the Kiku High Moist version, and enjoyed it so much that I wanted to try the Bright Moist as well to boost the arbutin content in my routine without having to try out a whole new type of product. I have very dry, dehydrated sensitive skin with rosacea, and I need all the hydration I can pack into a routine. I use several layers of this thinner, non-sticky version of the toner/skin conditioner, alternating with several layers of the High Moist. I am already about to buy my second bottle of the Bright Moist because iHerb has the best price I have seen for it anywhere! I’m seeing a real improvement in a large patch of discoloration on my forehead (it seems to be breaking up and sort of pixellating?), and also on some freckles on my upper arms and décolleté. Love love love Kiku!

I love this skin conditioner. It's not quite a toner, though it goes on first after cleansing, because it doesn't contain any other benefits besides softening the skin and preparing it to accept your products. It is AMAZING. I have cut my skin care routing down to this, an essence, and a hydrating lotion (and SPF), and that's it. And they are all so liquidy, not heavy creams, and my skin looks great. The scent is a bit strong of sake. But it's such a good value/size that I use it all over my body in fact and it saves me money of body creams, because I only have to use them every other day now because this moisturizes my skin so well. I have sensitive skin and this doesn't irritate, it cools and makes it soft. Texture is very watery, so apply it with hands, not cotton ball.

love all these products from this brand this one is great for oily skin or for normal skin the other ones like high moisture good for dry skin or the serum and if you have extremely dry skin or eczema try the lotion it was too moisturizing for me but I have oily skin I used it for body but for extremely dry skin it's going to be very beneficial